About Dagorà

Dagorà is a Swiss-based community that drives innovation and collaboration across the Lifestyle industry.

We connect global brands, forward-thinking tech companies, visionary investors, and ambitious start-ups to shape the future of Lifestyle. Our mission is to unite C-level decision-makers in a dynamic environment where ideas flow, partnerships form, and knowledge is shared.

As a membership-based community, we create spaces that spark meaningful conversations and long-term growth. From our home in Ticino, we support innovation by nurturing start-ups, facilitating investment, and enabling synergies between key players in the industry.

Why Dagorà

Innovation needs a place to grow and a community to support it. At Dagorà, we create environments where the Lifestyle industry can thrive, generating a positive ripple effect through the professional and local landscape. We focus on building a bridge between global expertise and territorial development, providing a space where business growth and community progress move forward together.

We believe in a world where innovation serves the people, and where every connection generates a lasting impact.

Our mission is driven by core pillars of impact:

Economic Impact

We connect local research centers, universities, and institutions with investors to generate lasting social and economic value for the entire territory.

Job creation

Our ecosystem attracts top talent and creates high-value career opportunities within the tech and lifestyle sectors.

Lifestyle tourism

We position the territory as a global destination for innovators, visionaries, and industry leaders.

Strategic networking

We connect C-levels, founders, and investors to turn high-level dialogue into shared success.

People empowerment

We believe that progress is driven by individuals rather than just organizations, which is why we foster a culture of shared knowledge where every participant can connect and grow within the lifestyle value chain.

Our people

Carlo Terreni

President

Serse Bonvini

CEO

Bobana Vujic

Senior Operation Manager

Daniele Panato

Community Development & IB Director

Alessandra Baratelli

Community Engagement Manager

Ai Lan Tran

Community Manager

Ledia Malecaj

Marketing & Communications Manager

Michele Crespi

Innovation Manager & Innovation Booster Project Manager

Matteo Bertussi

Speaker Relations & Innovation Manager

Letizia Rebozzi

Community Manager

Cecilia Semeria

Marketing & Communications Intern

Carmen Machiels

Press relations

Testimonials

Lifestyle Innovation Day 2025 was a standout experience—thoughtfully curated, future-facing, and full of meaningful exchanges. It’s a rare forum where lifestyle, technology, and innovation connect in a truly practical and inspiring way.

Bozena Nawara Borek

Global Digital Business Acceleration Lead @ Bayer Consumer Care AG

Attended

Lifestyle Innovation Day 2025

Meeting together with peers from the industry, but also outside of the industry, with startups, with multinationals, companies of all scales, is something that is extremely enriching in terms of experience and in terms of data.

Edwin Navez

CEO @ Assos of Switzerland

Attended

eLuxury Summit 2025

One of the things I appreciate of being a member of Dagorà is the possibility to cross-fertilize with industries different from mine.

Irene Balascas

Head of Marketing and Sustainability @ Nespresso

COMMUNITY MEMBER

Lifestyle Innovation Day has been super interesting, offering huge opportunities for networking, to meet like-minded people interested in innovation in the lifestyle sector and have enough time to approach them in a person-to-person conversation.

Lorenzo Cantoni

Director of the Institute of Digital Technologies for Communication @ USI – Università della Sizzera italiana

Attended

Lifestyle Innovation Day 2025

Frequently asked questions

About Dagorà

What does Dagorà do exactly?

Dagorà is Europe’s leading professional community dedicated to Lifestyle Innovation. We create a dynamic ecosystem where brands, technology companies, investors, and startups converge on a go-to-market platform that generates commercial opportunities. Our core mission is to foster meaningful connections that drive business outcomes and ensure every member benefits from the collaborative environment we’ve built.

What types of companies or professionals are part of Dagorà?

Our community spans the entire Lifestyle Innovation ecosystem, encompassing technology companies, investment funds, startups, established brands, retailers, and manufacturers across fashion, food & beverage, luxury, travel, design, cosmetics, and adjacent sectors. Whether you’re an emerging innovator or an established industry player, you’ll find relevant peers and partners within our network.

Where is Dagorà located?

Dagorà Lifestyle Innovation Hub is situated in central Lugano, strategically positioned in a prime and highly accessible location. Our central placement ensures members enjoy proximity to essential city services and transport links, creating an ideal setting for business collaboration, networking, and innovation-focused work.

Events, community and networking

Does Dagorà organize networking events or workshops?

Yes—this is fundamental to our value proposition. We host approximately 30 networking events annually, ranging from intimate member-only gatherings at lifestyle brands to full-day conferences exploring innovation across different Lifestyle sectors. These events create the platform for the connections and collaborations that define the Dagorà experience.

How can I attend Dagorà events?

Our events are primarily designed for community members. However, non-members can participate through selected sponsorship or partnership arrangements. For details on upcoming events and participation options, we encourage you to get in touch with our team directly.

Do you provide information about the Swiss business context?

Absolutely. Our Insights & R&D section publishes curated articles, research, and industry reports focused on the Swiss lifestyle market landscape. This content is designed to equip companies, investors, and professionals with the insights needed to navigate and understand the Swiss business and innovation environment.

Dagorà workspaces and offices

What types of workspaces does Dagorà offer?

We offer flexible workspace solutions tailored for lifestyle and innovation professionals. Our portfolio includes coworking desks, private offices, and collaborative shared areas—all equipped with modern amenities and thoughtfully designed to support productive work and community interaction.

Is Dagorà suitable for both individuals and companies?

Absolutely. Whether you’re a freelancer, startup, or established enterprise, Dagorà is designed to scale with your needs. Our flexible membership and workspace options accommodate individuals and organizations at different stages, ensuring you only invest in the resources you actually use.

What makes Dagorà’s coworking environment different?

Dagorà transcends traditional coworking by combining premium workspaces with a vibrant professional community. We deliberately design spaces to balance focused work with opportunities for collaboration, networking, and business development. The result is an environment that supports both day-to-day productivity and sustainable long-term growth.