ExpertiseLuca Luccini is a professional with extensive experience in business development, strategic consulting, and integrated communications. He currently serves as Partner and Business Development Manager at Mustard, an independent creative agency, where he is responsible for business development, new client acquisition, and managing relationships with companies and strategic partners.
Throughout his career, he has developed expertise in defining marketing and communication strategies, leading branding initiatives, managing client relationships, and creating new business opportunities. He has worked closely with companies across a wide range of industries, contributing to the agency's commercial growth through a results-driven approach and the development of long-term partnerships.
His expertise combines strong commercial acumen, strategic vision, and an in-depth understanding of the communications industry, with a particular focus on partnership development, new business, negotiation, and the coordination of complex projects. His academic background at NABA (Nuova Accademia di Belle Arti) complements a professional profile that successfully blends creative sensitivity with a business-oriented mindset.
Mustard is a Milan-based creative agency founded in 2015. We turn insight-driven ideas into measurable impact across branding, digital & web, integrated campaigns, social media, content creation, contests and events. Our philosophy - "straight to the point creativity" - helps brands stand out with distinctive, purpose-led communication. +200 brands and +260 projects every year, with award-winning work (Touchpoint Awards, Mediastars, Spotify best case).