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Community Day ‘Fashion’ at Hugo Boss

Step inside Hugo Boss for an exclusive visit and connect with professionals shaping the future of fashion and brand innovation.

Community Day ‘Fashion’ at Hugo Boss
March 5, 2026 17:00 - 20:30 (CET) Hugo Boss Ticino — Coldrerio, Switzerland starting from 17:00 EN
Fashion Italian-speaking area
Hosted by
In partnership with

Event Program

🕐 17:00 - 17:30

Welcome & Check-in

🕐 17:30 - 17:45

Dagorà Speech

Photo of Carlo Terreni
Carlo Terreni
President @ Dagorà
🕐 17:45 - 18:10

HUGO BOSS TICINO: an innovation journey

Photo of Francesco Cicognani
Francesco Cicognani
Senior Vice President Product Development & Operations @ Hugo Boss
Photo of Simone Pulzato
Simone Pulzato
Business Strategy Principal @ Hugo Boss
🕐 18:10 - 18:25

The new wave of Luxury Research: Value for money - Value as conversion driver

Photo of Martina Ricci
Martina Ricci
Director of Strategic Partnerships Retail, Telco & Fashion @ HeyLight - Compass Banca S.p.A. - Gruppo Mediobanca
🕐 18:25 - 18:40

Price, Market and Competition Monitoring: the key lever to win in the fashion digital ecosystem. Hugo Boss Case Study

Photo of Francesca Bucci
Francesca Bucci
International Business Developer @ Competitoor (a Deda Stealth company)
🕐 18:40 - 18:50

Welcome Dagorà Community Members

Photo of Alessandra Baratelli
Alessandra Baratelli
Community Engagement Manager @ Dagorà
Photo of Luca Tonello
Luca Tonello
CEO @ Hekanize
Photo of Elena Winkler
Elena Winkler
Market Development Manager @ Testex AG
🕐 18:55 - 20:30

Networking Apéro