training
Training ‘Desirability Testing’
Learn how desirability testing validates ideas, aligns innovation with user expectations and strengthens product-market fit through practical methods.
This training is part of of the Innovation Booster Fashion & Lifestyle Program.
In partnership with
Event Program
14:00-14:10
Introduction
Daniele Panato
Community Development & IB Director @ Dagorà
14:10-14:40
Testing the Desirability of Your Ideas | How to validate early-stage ideas with AI, online tools, and community-driven insights
Elena Marchiori
Research and Innovation Lead & Lecturer @ City of Lugano (Lugano Living Lab) & USI
Janine Videva
Experience Designer & Certified Innovation Manager UNI 11814 @ Consultant
14:40-15:00
Digital Methods for Testing Market Desirability
Lorenzo Fanetti
CCO @ Unguess
15:00-15:20
Testing Desirability with Future Clients - The Gen Z Lab x VANS
Giacomo Monti
Senior Manager eCommerce Customer Experience & Merchandising @ VANS
