experience
Invitation Only
Experience Ticino: Inspiring minds through art, culture, flavours and nature – A unique MICE destination in the heart of Europe
Ticino offers a wide range of options for hosting high-value events, incentive trips for clients, and product launches.
Ticino Convention Bureau in collaboration with Dagorà, invites you to discover the MICE side of this outstanding destination.
This experience is dedicated to Marketing Managers and Sales Director of Dagorà community members based in Zurich and Lausanne.
The deadline to register for the event is Friday, September 4th.
Organized by


Please consider the agenda below as a draft.
Event Program
Day 1 | September 24, 2026
From 10:30
Arrival in Ticino & Welcome introduction to Ticino Convention Bureau and the MICE potential of the destination
Standing Lunch & a taste of local wines
Unexpected Ticino experience
From 18:30
Networking aperitif & gourmet dinner overlooking the lake, featuring local flavours
Overnight stay
Day 2 | September 25, 2026
09:00 - 11:00
Site inspections in Lugano & presentation of new Dagorà highlights
From 11:45
Networking lunch
14:45 – 15:00