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Workshop ‘Fashion & Sportswear’

Innovation Booster Fashion & Lifestyle Kickoff

A curated session for decision-makers to address industry challenges, exchange insights and explore innovation opportunities shaping the sector’s future.

Workshop ‘Fashion & Sportswear’
February 5, 2026 13:30 - 18:30 (CET) Dagorà Lifestyle Innovation Hub — Lugano, Switzerland EN
Fashion Italian-speaking area
Hosted by
In partnership with

Event Program

🕐 13:30 - 14:00

Check-in

🕐 14:00 - 14:10

Welcome Speech

Photo of Carlo Terreni
Carlo Terreni
President @ Dagorà
🕐 14:10 - 14:25

Me, My brand and AI

Photo of Arianna Galante
Arianna Galante
Managing Director - Fashion & Luxury Experience Transformation @ Accenture
Photo of Elena Cozza
Elena Cozza
Digital Marketing Consultant @ Accenture
🕐 14:25 - 14:40

The Economic Game Behind the Game - How Sports Events Shift Brand Spend

Photo of Sara Bertone
Sara Bertone
Business Developer @ Mastercard
🕐 14:40 - 14:55

Why Your AI Is Only As Good As It’s Data

Photo of Joeri Groenewoud
Joeri Groenewoud
Senior Vice President Sales EMEA @ DropIt
🕐 14:55 - 15:05

Design Thinking Session - Introduction

Photo of Michele Carlo Crespi
Michele Carlo Crespi
Innovation Manager and Innovation Booster Project Manager @ Dagorà
🕐 15:05 - 17:00

Breakout-session - Design Thinking Workshops

🕐 17:00 - 17:30

Presentations of Group Findings and Closing

🕐 17:30 - 19:00

Networking Apéro