Matching Business Growth and People’s Quality of Life
Achieving this goal is possible only through constant work and commitment to
building a company culture based on activities planned around people’s well-being.
This is what happens at Sidea Group, a consulting MarTech company working with
marketing and technology to offer small and medium enterprises end-to-end
projects—from the analysis of customer needs to the assessment of results and the
definition of goals, including all necessary marketing and IT operations. This is
achieved with teams of qualified professionals and the best technology stack
available on the market.
Growth and Identity of Sidea Group
Sidea Group has experienced significant growth in recent years while maintaining its
identity through its attention to all the people involved in this growth. Various
initiatives have been implemented to supplement the ordinary rights granted by
contractual agreements. Sidea Group conducts regular employer branding activities
to engage the entire company community, including yoga courses, English lessons,
charity activities in collaboration with local associations, group participation in cultural
initiatives (e.g., exhibition visits), and sports events.
In addition to these activities, a special feedback system has been in place for two
years. All employees at Sidea Group, regardless of level or seniority, are invited to
provide feedback to managers and colleagues. This system allows the company to
gauge the pulse directly from its population, constantly monitor critical areas, and
work on all possible areas for improvement.
Progressive Policies and Recognition
Sidea Group is also one of the first (and few) Italian companies to regulate menstrual
leave, offering an entire paid day off per month to women in case of particularly
painful menstruation. This leave is in addition to the regular number of permits and
holidays employees already have.
This approach, combined with Sidea Group’s continuous attention to employee
training and development, has led the company to receive several awards. Notably,
for the third consecutive year, Sidea Group has been awarded the Great Place to
Work for GenZ, demonstrating that the company’s values align well with those of the
new generations.
Conclusion
Giving a human twist to the tech work experience is not only possible but also
essential in a society that increasingly focuses on work-life balance and mental
health. Sidea Group exemplifies how a company can successfully integrate these
values into its core operations, benefiting both its business and its people.
The meeting between Sidea Group and Dagorà is a happy meeting, since both share
the love for innovation and the attention to people, their needs, desires, and
wellbeing.
